Corporate Infrastructure• Advertising & Media

Global Advertisers

Re-engineering the digital face of a Tier-1 advertising giant to handle massive portfolio loads.

The Challenge

Global Advertisers manages high-profile campaigns for brands like Vivo and Oppo. Their previous infrastructure was failing under load, taking 30+ seconds to open portfolio assets. This was causing a loss of credibility during pitches to international clients.

Core Problem:

"The client needed a 'Zero-Latency' experience. The site had to load high-resolution billboards instantly on mobile devices during client meetings, without compromising visual quality."

Strategic Solution

We deployed a Headless Architecture using Next.js. We implemented an aggressive 'Lazy-Loading' strategy and image compression algorithm that reduced bandwidth usage by 70% while maintaining 4K visual clarity.

Next.js Enterprise

Cloudinary CDN

Tailwind CSS